How it works
The Ripple ROI platform is a powerful lead generation tool for your business. By embedding our interactive ROI calculator on your product pages, you empower potential customers to explore the financial benefits of your equipment, while you capture detailed lead data.
The ROI calculator is fully configurable and easy to set up with your own products, optional extras, and service levels. You can enter product descriptions, part numbers, and pricing for each product and accessory. Associations can be defined between these items, ensuring that visitors to the platform only see relevant optional accessories and support levels based on their selected product.
Once the products are set up, financing metrics such as interest rates and loan durations can be added, along with operational costs like insurance, staff salaries, and floor space expenses. The combination of product and operational costs provides a lifetime cost of ownership estimate.
To offset these costs, scans or revenue & savings items can be added, with values assigned to estimate the number and types of scans performed per week. The income generated by the machine is then compared to the total cost, providing a return on investment (ROI) figure.
Studies have shown that interactive content can increase conversion rates by up to 70% compared to static content. This boost in engagement translates directly to more qualified leads and, ultimately, more sales.
Interactive ROI calculators do more than just crunch numbers; they build trust with your clients.
Features
Customizable ROI Models:
Easily adapt the ROI calculator to reflect your unique product specifications, support options, and revenue models.
Maintain independent databases for various product lines and pricing structures.
Embedded Lead Generation Widget:
Seamlessly integrate the widget on your product pages, enabling visitors to calculate ROI on the spot.
Capture detailed lead data such as contact information, product interest, and projected usage.
Widgets can be page specific, thereby taking the visitor directly to the correct product within the ROI Calculator.
Credit System for Qualified Leads:
Manufacturers and distributors can purchase credits to access in-depth lead profiles.
The system ensures that the leads you receive are not only high quality but also actionable.
Sales & Quoting Integration:
Use the platform as a quoting tool, with planned integrations into popular CRM systems.
Empower your sales engineers with clear, data-driven insights to close deals faster.
User-Friendly Dashboard:
Separate logins for admin users and sales teams provide tailored access to analytics and lead details.
Monitor lead activity and ROI calculations in real time, helping you fine-tune your marketing efforts.
Podcast.
Who we are.
-
Born from years of experience in equipment distribution, Ripple-ROI was developed by a team that understands the challenges of selling high-value equipment. After overcoming the limitations of traditional spreadsheets and trust-based sales models, we set out to create a tool that brings concrete financial insights directly to your website.
-
To empower equipment sellers with a data-driven tool that turns website visitors into qualified leads, enabling faster and more confident sales decisions.
-
To become the standard for lead generation and quoting in the equipment sales industry, helping companies worldwide unlock the true value of every sales interaction